The best candidates aren't looking for a job.

Since 2019 I've been building recruiting systems that help employers hire them anyway. For more than 1,000 companies, from the hair salon to the corporate group.

Social RecruitingAIjobtastic

What I work on every day

Four topics, one calling.

  • HR

    Recruiting processes that don't lose applicants – from the first click to the interview.

  • Marketing

    Performance campaigns with a single goal: qualified, well-matched applications.

  • Social Media

    Job postings right in the feed and in stories – exactly when the candidates you want go online.

  • AI

    A passion for AI in design, video and coding. In use every single day.

Erol Orahovac speaking on stage in front of an audience.

03 · Voice

Straight talk. Every week.

Personal brand on LinkedIn

More than 20,000 followers.One million impressions.Every month.

For years I've been building a personal brand around recruiting on LinkedIn – with posts that get read, shared and debated. If you want to know how recruiting works today, follow me there.

  • 20,000+Followers
  • ~1 millionImpressions per month
  • ~3,000Newsletter subscribers

Posts

What I think about recruiting, I write on LinkedIn – no jargon, no advertising.

  • LinkedIn post by Erol Orahovac: “We offer a competitive salary” – the dialogue between recruiter and employee (German)
    5,23481 comments · 34 reposts
  • LinkedIn post by Erol Orahovac: Comic: “The starting salary is €40,000, later up to €80,000” – “Okay, then I'll start later” (German)
    5,188142 comments · 55 reposts
  • LinkedIn post by Erol Orahovac: Simpsons image: “90 % of jobs can be learned – give people a chance” (German)
    3,052209 comments · 135 reposts
  • LinkedIn post by Erol Orahovac: Photos from the Nano Banana party with AI-generated celebrities (German)
    2,958284 comments · 17 reposts
  • LinkedIn post by Erol Orahovac: Comic: job interview with a plan table Basic, Standard, Premium – “40 h/week = contract. Premium = reality.” (German)
    2,566134 comments · 45 reposts
  • LinkedIn post by Erol Orahovac: WhatsApp chat: “We offer a competitive salary” as a messenger dialogue (German)
    2,26182 comments · 19 reposts
  • LinkedIn post by Erol Orahovac: “The employee survey is 100 % anonymous” – my boss the next day (cat picture, German)
    2,18070 comments · 65 reposts
Recruiting Realtalk – Erol Orahovac's weekly LinkedIn newsletter on HR, AI and social media

Newsletter · Weekly

Recruiting Realtalk

Your weekly update on HR, AI and social media (in German).

~3,000 subscribers

04 · Stance

Job boards only reachactive seekers.That's far too few.

Erol Orahovac sits at a desk in a dark studio, working intently on his laptop, a desk lamp glowing behind him.
The idea from late 2018. Unchanged.

Everyone else is scrolling. In the evening, on the sofa, through Instagram. That's exactly where a job has to appear not as an ad you swipe away, but as an offer you accept in 30 seconds.

That was my idea at the end of 2018. The tools have changed since then. The idea hasn't.

At one point more than 2,000 agencies were offering social recruiting. Most of them no longer exist. We do.

AI has long been a fixed part of our daily work – to deliver the best possible quality for our clients.

05 · Path

Three ventures.One idea.

1999

Coesfeld → Munich

01 / 11

Setting out

Grew up in Coesfeld, technical college diploma. Then Munich-Haidhausen: civilian service in a children's and retirement home. The first job that was all about people.

06 · Work

What I've built.

Drag the windows · Click to openSwipe · Tap to open
Homepage of jobtastic-work.com: “Finally, the right applications”

01Platform2019 – today

jobtastic

Recruiting ad: confectioner / maître chocolatier at the Lindt flagship store in Munich
Recruiting ad: daycare center director at the German Red Cross in Lüdinghausen

0210,000+ campaigns2019 – today

Recruiting Campaigns

Vertriebsmitarbeiter (m/w/d)

+ Lead erstellen
Alle 17
Lebenslauf erhalten6
Lena Berger1. Sep, 12:221
Jonas Weber28. Jul, 15:311
Miriam Schulte28. Jul, 15:301
Tobias Krause27. Jul, 22:211
Aylin Yilmaz27. Jul, 22:201
Daniel Hoffmann26. Jul, 09:121
Nicht qualifiziert3
Sophie Wagner2. Aug, 12:370
Kevin Brandt27. Jul, 22:210
Nora Fischer24. Jul, 08:090
In Kontakt4
Timo Lange2. Aug, 12:371
Julia Sander28. Jul, 15:300
Markus Peters27. Jul, 22:221
Elif Demir24. Jul, 16:201
Nicht erreicht2
Paul Richter27. Jul, 22:230
Sarah Klein27. Jul, 22:221

03Product2025

Applicant Dashboard

WhatsApp recruiting: an applicant with her smartphone, next to it the chat with interview slots and résumé upload

04Product2026

WhatsApp Recruiting

Still from the jobtastic film “Smart Recruiting: Planbar passende Bewerbungen” (German)
Still from the jobtastic film “Smart Recruiting, wie es sein sollte” (German)

05Film & Creativesongoing

AI Video & Content

Recruiting Realtalk – Erol Orahovac's weekly LinkedIn newsletter

06Newsletterweekly

Recruiting Realtalk

01 / 06

07 · jobtastic – what I build

01

Ads that work in the feed

Jobs as social media ads for people who aren't looking – targeted by region, occupation and interests.

02

Apply in 30 seconds

Mobile landing page, express application without cover letter or login, pre-qualification right in the form.

03

Dashboard & WhatsApp

All applicants in one place, replies in minutes instead of days – free for every client.

07 · One of the things I've built

From feed to application in 30 seconds.

Since 2019, jobtastic has been bringing jobs as social media ads to people who aren't looking and turns interest into an application in 30 seconds.

The complete setup is affordable for any company. Pharmacies, hair salons, dentists, car dealerships and fashion stores use it just like corporate groups.

  • Applicant Dashboard · since 2025
  • WhatsApp Recruiting · since 2026

Both free for every client.

jobtastic

The path of an application

  1. jobtastic.io
    Anzeige
    Recruiting ad: confectioner / maître chocolatier at the Lindt flagship store in Munich (German)
    Jetzt bewerben
    jobtastic.io Konditor / Maître Chocolatier (m/w/d) im Lindt Flagship Store München – in 30 Sekunden bewerben.
    01

    Ad in the feed

    Where people scroll in the evening.

  2. Mobile job landing page: confectioner / maître chocolatier (m/f/d) at the Lindt flagship store in Munich, “Apply now” button (German)
    02

    Mobile landing page

    Job, location, benefits. No PDF.

  3. Lindt – Schweizer Maître Chocolatier seit 1845

    Konditor / Maître Chocolatier (m/w/d)

    Kurzbewerbung · Schritt 2 von 3
    1. Du hast eine Ausbildung als Süßwarentechnologe:in, Konditor/Bäcker oder im Bereich Confiserie oder Gastronomie erfolgreich abgeschlossen?

      JaNeinVergleichbare Qualifikation
    2. Du arbeitest gerne vor Kund:innen und präsentierst die Herstellung unserer Produkte live?

      JaNein
    3. Möglicher Eintrittstermin?

      ab sofortIn 2 Wochen4 Wochen Kündigungsfrist2 Monate oder mehr
    WeiterOhne Anschreiben · unter 30 Sekunden
    03

    Apply in 30 seconds

    No cover letter, no login.

  4. jobtasticKonditor / Maître Chocolatier (m/w/d)
    Alle 13
    Qualifiziert4
    Lena Berger1. Sep, 12:221
    Timo Lange2. Aug, 12:371
    Miriam Schulte28. Jul, 15:301
    Elif Demir24. Jul, 16:201
    04

    Applicant Dashboard

    Pre-qualified, sorted, reachable.

  5. WhatsApp conversation: automatic welcome, interview slots via reply buttons, benefits as PDF (German)
    05

    WhatsApp

    Interview booked straight from the chat.

Used by more than 1,000 companies:

Pharmacies, hair salons, dentists, car dealerships, fashion stores – and

  • German Red Cross
  • Aktion Mensch
  • Gerolsteiner
  • ESN
  • Lindt
  • More
  • EDEKA
  • Vorwerk
  • Diakonie
  • Five Guys
  • Miele
Erol Orahovac with the DRX Award 2024 trophy (Recruiting Campaign) in front of the DRX Digital Recruiting Conference wall.
Erol Orahovac on stage at the DRX Digital Recruiting Conference during the presentation of the DRX Award 2024.
The presentation on the DRX stage

DRX Award 2024

Award-winning.

On March 21, 2024, jobtastic won the DRX Award in the Recruiting Campaign category – presented at the DRX Digital Recruiting Conference & Exposition in Düsseldorf, based on the vote of the DRX community. An honor and a starting signal: since then, more has changed at jobtastic than in the five years before.

  • CategoryRecruiting Campaign
  • Awarded onMarch 21, 2024
  • LocationDRX Conference & Expo, Düsseldorf
  • Decided byVote of the DRX community
Read the article

08 · Case study

3 fitters.60 days.€1,760.

WINDOTEC was looking for window and door fitters – in Berlin, Ludwigshafen, Cologne and Essen at the same time. Not one after the other, not via job boards, but where fitters are in the evening: in the feed. The result: 26 pre-qualified applications and three hires.

Client
WINDOTEC GmbH
Position
Fitter (m/f/d), windows + doors
Locations
Berlin · Ludwigshafen · Cologne · Essen
Duration
60 days · June to August 2026
Channels
Facebook & Instagram, feed + stories
Investment
€1,760 net, ad budget included
Ad creative of the campaign: WINDOTEC is looking for window and door fitters in Berlin, Ludwigshafen, Cologne and Essen – apply in 30 seconds.
Ad as served · Facebook & Instagram

The funnel – measured, not estimated

  1. 01Impressions62.109feed and stories
  2. 02People reached19.688four location radii
  3. 03Clicks404€4.36 per click
  4. 04Pre-qualified applications26one every 2.3 days on average
  5. 05Fitters hired3€586.67 per hire

Bar widths are logarithmic so the small steps stay visible. Source: Meta ads account and jobtastic applicant dashboard.

  • €586.67per hire
  • < 24 huntil go-live
  • 4locations in one campaign
Read the case study

For comparison: the market average per new hire is around €4,700 (Kienbaum). Sources and calculation in the case study.

See youin the feed.

For questions, ideas, collaborations – or just to say hello.